Standing Out

Shapes, lines, colours, contours... aspects of a product chosen to stand out from the crowd. Stop copycats with registered designs.


Curved edges, bold colours, and clean lines are all aspects of a product that are chosen by designers to catch the customer’s eye. A product that stands out on the shelf or has the most attractive user interface, will often be persuasive in a customer’s purchasing decision.

The design of a product can therefore be just as important as the name or the functionality. It’s no surprise that Apple’s Chief Design Officer, Jony Ive, is considered one of the most important contributors to the company’s success in recent times.

Registered designs protect the apperance of products and, therefore, protect the significant investment that goes into creating attractive designs. With a registered design it is possible to prevent unauthorised third parties from making, importing, or selling an article to which an identical or substantially identical design has been applied.

Our qualified design attorney has many years experience registering designs in multiple jurisdictions. Whilst the application process can be relatively straightforward, it is important to ensure the scope of protection is chosen according to commercial objectives and the existing design corpus.

Seeking professional advice from the outset is therefore essential to obtaining the protection you need. Our design services include design clearance searching, preparation of professional drawings, filing and prosecution of design applications in Hong Kong and overseas.

If you have a new, confidential design and would like to explore your options for seeking appropriate protection, please contact us to find out more.

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Our mission is to enable any business or individual to secure strong intellectual property rights in Hong Kong and overseas as cost-effectively as possible.